Internet Marketing

More YouTube Video Marketing Tips

images (2)If you are a blog or website owner and you want to reach more people and generate a lot of traffic, then you better start thinking about creating videos and uploading them on YouTube. If you are not doing this, and your competitors are, then they are effectively taking away your potential customers. Don’t let them.

YouTube has more than 86 million unique visitors daily, 25% of all those referrals come from Google. You must try to fill niches before your competitors do. All things being equal the customer will click on the link he or she sees first, try to make that link your own.

If you like the idea, here are some great tips to use for your video marketing campaign:

YouTube video marketing tip 1: Create and customize your YouTube channel

Channels are great, they enable you to arrange your own and other’s content in one location with a reference URL. Develop a profile for your business and your content, also back link to your website.

YouTube video marketing tip 2: customize features in your account

You should do this immediately after you sign up and start recording or uploading your video content. This will make everything easier for you.

YouTube video marketing tip 3: select your niche under account types

This will make finding out what your channel is all about easier for the users, and will help your ranking on search engine results pages.

YouTube video marketing tip 4: Generate short viral videos

Create short, to the point and interesting viral videos. These are easier to load, more fun to watch, and spread quickly all over the internet.

YouTube video marketing tip 5: Tag and categorize your videos

Using tags will help your video’s ranking when a user searches for a certain keyword. And by categorizing your videos, users know what they are all about first hand.

YouTube video marketing tip 6: Promote your YouTube videos with bulletins and emails

After you create your channel and upload your videos, start promoting them using other social media sites and email.


Internet Marketing

3 Useful Tips for Marketing Your Mobile App

hpppWith so many app developers out there, it can be different for the newly released apps to achieve success with many getting lost in this busy market. With the high competition in this market, there are many developers that are concerned the marketing costs could be higher than the amount created by the app. But, with the right long-term strategies in place, there is a greater chance of promoting the app without using up the entire profit line.

Here are three useful tips to market the mobile app:

Social Media

Social media is an essential strategy to market the mobile app no matter the size of the business. By using social media in the right way, it is possible to improve on brand awareness and also becomes an effective tool for the app developer and user to communicate. The popular social media channels like Facebook and Twitter make it really easy to connect with the app users. Plus, if a user isn’t happy about something related to the app, you really want to communicate away from the app store to minimize issues with negative reviews. You will have less control if the users only have the store to comment and talk about the app.

Ad networks

If you aren’t the most experienced at marketing you can rely on one of the ad companies that help to increase the traffic and revenue. These ad networks can promote your service via banners and other apps, which is certain to put your app in front of many more people on a daily basis. Even though the click-through rate on some of these networks can be in the region of 1%-1.5%, this is still enough to give the rankings and app store ratings a boost. Also, when searching for an ad network to use, make use it has the ability to target the ad to your particular audience. Try to avoid the more general services that aren’t able to match the specific needs.

Organic marketing

A further option includes organic marketing, but the most effective techniques to rank well can vary with the different app stores. For instance, to get optimum exposure in Apple’s App Store, it can benefit to use the ad-driven links. To improve the rankings in Google Play it helps to have a positive usage/download ratio. This is possible to achieve using push notifications which are types of benefits sent to users like discounts or extra lives in a game.


Internet Marketing

Benefits Of Internet Marketing

internet marketingWhilst it is fair to say that Internet marketing has certainly had an effect on offline trading figures, the comparisons are not directly proportionate for the simple reason that the Internet has opened up huge new markets which were not feasible before this ‘information superhighway’ was born. The interactive nature of Internet marketing, and the low costs involved in distributing information and media to a global audience, makes a very attractive platform for any business model, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales in the last year, and rising rapidly. So it is not surprising that budgets for Internet marketing are taking a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale.

Internet marketing draws together all the creative and technical aspects of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing.

Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. In order to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult not to draw comparisons with offline marketing methods, but it has to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play in the future of any business, assuming it is not purely Internet based. Let us now look at the benefits that Internet marketing has to offer..

Low Cost

Since the Internet can be regarded as a ‘free for all’ activity center where information is shared freely with all interested parties, the cost involved in the overall Internet marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating a web site, a large proportion of the budgets set aside for Internet marketing will typically be swallowed up by services and resources offering expertise in the various marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays an important role in the positioning of a web site in search engine rankings and the larger organizations will often employ the services of a search engine optimization company to carry out this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own search engine optimization and advertising campaigns and would need only a few hundred dollars budget for marketing software tools. Either way, the overall cost of Internet marketing is much lower than the cost of a similar offline campaign.

Work From Any Location

All activities that fall under the Internet marketing banner can easily be organized from a laptop computer. Most communications are made using online contact forms, email or instant messenger, and payments for items such as web site hosting, internet marketing software tools and resource fees can all be paid online using a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the ‘laptop’ means that these duties can be carried out from any location and therefore those involved in the Internet marketing fraternity can easily work from a simple home office, or even when away from home. Commuting is totally unnecessary.

The Level Playing Field

Unlike offline commerce, the use of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. It’s true that a larger company whose name was on everyone’s lips would have a head start in the marketing of their web site, and a larger presence in the search engine pages, beyond that the doors are opened and it’s quite common to see a smaller commercial outfit riding higher than their much larger competition in search engine results. Yes the online advertising budgets would be much bigger for the national companies, but there are many Internet marketing techniques and resources available to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed on a daily basis.

There are also many niche areas with good benefits derived from Internet marketing, but generally the process is attractive all round as a method of promoting any business, recreational or personal projects across the Internet. Internet Marketing is where the future lies for businesses large and small. The Internet has arrived and no-one can deny it!

Internet Marketing

Email Marketing Tips For Small Business

downloadEmail has been around since the early days of the internet and despite that some marketers claim that email marketing is dying – in my experience and opinion it is alive and kicking. Marketing with email is very powerful for a small business, it allows you to communicate with your clients far better than any advertising message can and it is extremely cost effective:

Email Marketing Tips For Small Business Number 1

Subject Line: The subject line is perhaps the most important factor when marketing with email, if your subject line doesn’t entice your reader your email will not get opened and therefore your message or promotion will fall on deaf ears.

Some things to remember when crafting a compelling subject line, make it curious, think short and sweet.

Email Marketing Tips For Small Business Number 2

Build Relationships: Marketing with email is great for making money; however you shouldn’t be trying to sell something in every email you sent out. You want to communicate with your clients in a way it builds trust, provide them value with free advice, tips, etc this way your readers look forward to reading your emails – which means a higher open rate.

When crafting your emails it is a good idea to pretend you are writing an email to your good friend and not a group of people. This is make the email seem more personal, and not from a corporate voice.

Email Marketing Tips For Small Business Number 3

Segment your database: Many businesses have a list of 10 of thousands or people on their list, some of these people are past customers, some active customers, some just shown an interest, etc. You want to make sure your segment your email list into different groups and then only send each group relevant messages.

Email Marketing Tips For Small Business Number – Summary & Extra Tips

These are just some of the many tips you must follow in order to get the most out of your email marketing, however this article couldn’t be complete without some of these extra tips:

Test and measure – test one subject line against another, test one P.S against another, test your offer, etc.

Social media – marketing with email doesn’t just stop with your email list, you should also be building a list in your social networking sites, like Facebook. Many marketers are raving about the high open rates when sending an email though a Facebook profile.

If you would like to learn more ways you can effectively market your small business on the internet, and then make sure to visit Internet marketing small business


Internet Marketing

Viral Marketing Techniques

With the onslaught of marketing campaigns geared towards Internet users, viral marketing has paved the way and has become one of the top methods used in advertising.

The principle behind the success of viral marketing is the number of users reached through the campaign. There are several viral marketing techniques that can be applied for an advertising campaign to succeed. Take a look at the following:

1. Creating viral marketing awards.

Creating viral marketing awards help both the companies and users by creating even more users. Awards in viral marketing help innovate the industry more and bring out more effective marketing techniques.

2. Distributing  free software.

Anything useful and free gets an instant “fan base” on the Internet. Provide online users with any software that they need for free – even for a limited time – and they will surely grab it.

When using a free software, you can run the program to suit any application, check the flow of the program to learn how it works, make improvisations and have the right to distribute the software for free.

3. Providing free email account.

This is what Microsoft did to initially launch Hotmail. They put in a “teaser” at the end of the free e-mail messages that they send out providing a link for users to sign-up for a free and private  e-mail account.

The word “free” has sparked the interest of online users, as well as the fact that this is something that online users really need. Soon, almost all Microsoft users signed up for  a free Hotmail account. This started the viral marketing fever.

4. Providing free web space.

Personal web logs have become all the buzz on the Internet.

There are companies now who are competing like crazy just to offer customers the lowest cost on directory listing and have the biggest space allotments.

This competition will benefit the users in such a way that they get their pick from a host of web space providers and have the greatest deal.

5. Creating top 100 site.

Online users often need a list of web sites relating to the topic that they need. Creating a top 100 list is one way to build your list and increase your customer base.

6. Offering free e-cards. is one company which provide teasers for online users to send electronic greetings cards. They are animated and personalized, so most users take advantage of the offer.

7. Offering free graphics, banners, templates.

Just like the marketing of regular consumer products, anything that is free and useful will catch the attention of a lot of people. Banners, graphics, templates and other items that online users can use is a welcome addition to their list of freebies and will infuse the viral marketing fever.

8. Offering free consultation.

Most online users do not know exactly where to go for consultations about web services or other services in various fields.

Free online consultation web sites require you to enter your name, e-mail address and other pertinent information and this would help add up to your subscribers and customer base.

9. Offering specialized link directory.

Specialized links directory help build a more specific clientele, as the users who need this service can be classified. This technique yields more accurate results.

10. Free newsletter with bonuses.

An online shopping company might use this viral marketing technique. Offering catalogs with free online gift certificates will generate a huge customer base.

11. Free redirect service.

Redirect services gives out the new contact information of a web site that changed hosts or servers, as well as re-directing users to a new or personalized domain name. This is an alternative to the much longer and complicated URL’s offered by most web hosts.

12. Free screensavers.

You cannot browse through the Internet and not find popup advertisements about free screensavers. This is one way of getting the user’s e-mail address for a company to start building a solid customer base.

Getting online users to take advantage of free screensavers, as well as emoticons or other downloadables that  they can use on their computers is one of the most effective techniques used in viral marketing.

13. Free autoresponder service.

Autoresponder services add up to your company’s sales by using follow-up e-mail messages in marketing.

14. Free email course.

You cannot believe the wealth of information that you can gain from free e-mail courses. Most publishers of free e-books want to share their knowledge to other online users and this is a good way to entice users to your web site.

15. Writing articles and distributing them for reprint with resource box.

When writing articles for free download, make sure to  have them reprinted with the resource box.

A resource box is a box on one side of the web page where you got the article, and it shows the complete contact information of the author of a particular article.

16. Using forums and discussion boards which uses signatures.

The  users of discussion boards and forums have the same  interests. By getting their signatures on message boards, you can have a very wide array of potential buyers from  a specific target market.

17. Starting  your own affiliate program.

This is  one of the best methods to generate traffic and sales to your site. Here, a specialized link is provided for your affiliates so that users can be veered towards your web site.

18. Providing free guestbook.

A guestbook makes a list of all your online visitors. After a user visits your website, you would have their contact information for future marketing and mailing purposes.

19. Providing free forums.

Online forums have a lot of participants which can be a very useful viral marketing technique.

By applying these viral marketing techniques to promote your products and services, you will surely generate traffic to your web site, build a huge and solid customer base, add to your sales and contribute towards the success of your company.

Internet Marketing

Why People Fail At Internet Marketing

Internet marketing is one of the fastest-growing and profitable businesses today. It is an excellent way for anyone to start a small business with little investment, no overhead, and high profit margins. Anyone can get up and running with an online
business in hours. Sounds like an easy way to make money, doesn’t it? Compared to other offline small business ventures, it is.

Yet internet marketing failures still vastly outnumber those who have succeeded in internet marketing. For every story you hear of someone making $10,000 a month at internet marketing there are hundreds of untold stories of those who failed to
make a profit or only made a few dollars and then quit. Why do so many fail when the potential to succeed is high?

1. Failure to plan – No matter what type of business you are running you need a business plan with well-defined goals. What are your short-term and long-term goals? What steps do you need to take to meet those goals? Write out your plan and review it frequently. You are running a small business. Treat it as one.

2. Failure to work the plan – So you already have a business plan? Are the following it? A plan means nothing if you don’t follow it. Work the plan every single day. Revise it if necessary but don’t detract from it.

3. Making goals too big early on – Many internet marketing failures try to do too much too fast. You are not going to create the ultimate web site for dog lovers overnight. Start small with dog training tips and add content daily. Those 1,000+ page web sites took months or years to build, so will yours.

4. Lack of knowledge – Would you be a successful plumber without knowing anything about plumbing? No. Then to be a successful internet marketer you need to learn internet marketing. Find a successful mentor willing to help you and you will be way ahead of the crowd.

5. Not investing in your business – You won’t get any support or very much web traffic on with a free web host. Many times, the best ebooks, scripts, and tools are the ones that cost money. You can run an online business for next to nothing but
you’ll achieve faster and more profitable results by investing in the right tools.

6. “If I build it, they will come” – You can have the most comprehensive and informative website on natural healing in the world but if you don’t promote your site and work to drive traffic to it no one will know about it. There are many ways to drive traffic to your website. You should be using several of them.

7. Lack of patience – You will not be making $10,000 a month when you start. Internet marketing is not a get rich quick scheme. It takes time and testing to build your web traffic and increase your conversion rate. In the beginning you might actually lose money and this is when too many people give up without giving their business time to grow.

8. Wrong niche – So you wrote that ebook on underwater basket weaving and you’re wondering why nobody is buying it? Find a niche but make sure it’s profitable first. Too many times people create the product first then try to figure out how to sell it. Find out what the people want then give or sell it to them.

9. No Uniqueness – There are a million low carb diet books out there, what makes yours so unique? Why should I buy your widget when Bob’s widgets are just as good and he’s been selling widgets a lot longer than you? Stand out from the crowd and get noticed. Know your competition and do what they do better or do something totally different.

10. Lack of commitment – To be successful, you must be committed to success. Behind every success story there are many hours of work and dedication. You’ll need drive and determination if you want to be the next internet success story everyone is talking about.

Print out these ten reasons for failure and post it next to your computer monitor or tape them to your bathroom mirror.

Everyday review your online business and make sure you are not making any of these mistakes. Do this and you are well on your way to being an internet marketing success.

Internet Marketing

Critical Press Release Writing Tips

1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the “who, what, where, when and why” in the lead of your press release. The remaining part of your press release should include supporting facts and examples.

2. Make it easy for the media: Some media agencies and journalists will grab your press release and carry it in their publications with slight editing or no alteration. But even if it’s not used word for word, journalists may use it as fodder for other stories or to create their own story ideas. The more information and details you include, the less work the media has to do.

3. Think like the reader: Your press release should be able to keep the reader’s interest. Put yourself in the reader’s shoes. Would you want to read your press release?

4. Make it relevant: Try to point out real examples to support the message you want to communicate. Show why your information is important and how it benefits the reader. If your release isn’t newsworthy, don’t expect anyone to read it.

5. Support your story with real facts: Facts make your point stronger and tell the journalist you’ve already done much of the research for them. If you pull facts from other sources, make sure you attribute them. Avoid fluff and add-ons. And never make anything up. If content seems too good to be true, tone it down or you could hurt your credibility.

6. Include company information: The press release should conclude with a short description of your company, including  where your company is based, what products and service it provides and a brief history If you are creating a press release for more than one company, provide information for all the companies at the end of the release. Also include contact information, both phone number and e-mail, for each company’s spokesperson.

7. Be concise: Avoid using superfluous adjectives, extravagant language, or unnecessary clichés. Get to the point and tell your story as directly as possible.

8. Get permission: Companies can be defensive about their name and image. Get written permission before including information or quotes from officials or associates of other companies/organizations.

9. Avoid exclamation points: The use of exclamation points may hurt your credibility by creating unnecessary hype. However, if you have to use an exclamation point, use only one! Not several!!!

10. Avoid industry jargon: The harder your press release is to understand for journalists and laymen, the less likely it is to be picked up. A limited use of industry terminology is ok, if you’re trying to optimize the news release for internet search engines.

Internet Marketing

Internet Marketing Myths

Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them.

Myth #1: Internet Marketing is EASY

This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it’s comparatively easier to brick and mortar in that there’s no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved.

Myth #2: ANYONE Can Make Money Online

Folks, this is simply not true. Unless someone gets off their lazy boy recliner and download/read everything they can about internet marketing, and put an action plan in motion, they will never make a dime on the internet. DO NOTHING, MAKE NOTHING.

Myth #3: You Can “GET RICH QUICK” On the Net!

This is the trap that a lot of newbie internet marketers falls into including myself when I first started, why? because scammers make it sounds so easy and let me tell you, chasing “get rich quick scheme” is a WASTE OF TIME!, money and energy. It just won’t happen overnight, instead do some research and find out what people really want and need then give it to them especially a sense of reality.

Myth #4: It’s FREE to Do Business Online

This is one of my favorite myths because I believed it during my first year of internet marketing and it just wasn’t true then, it isn’t true today. Compared to opening your first coffee shop or gift shop in downtown Los Angeles, internet business start-up cost and maintenance cost is pretty low. Once you have your domain set up, you only pay for internet connection, advertising and ongoing educations, that’s it. You can’t expect to make money selling free stuff and ask others to do the same. Folks! it takes money to
make money.

Myth #5: It’s TOO LATE to Start an Internet Business

Most internet marketers would love to hear people say “It’s too late now, too many competitions, I should just pack my bags and go home, the internet is too complicated, etc…”. You know why? the less people they have to compete with the better which in turn will make them more money.

The fact is, it’s never ever too late to start anything and that includes internet business. I firmly believe that the internet is not going anywhere and you should too. Every year the stats will show you the number of people shopping
online are increasing, their spending dollars are growing and the number of people going online is increasing also.

Myth #6: The BIG Money Talk is JUST HYPE

As I’ve told you before, “it takes money to make money?” Well it’s true, although you will be hard pressed to find experienced internet marketers to tell how much they spend on promoting and advertising. Sometimes, you have to dig a little deeper to find the truth in every hype you read. It’s a fact that the people that makes alot of money online also spends alot of money on advertising, tools, resources and know how to get the job done.

If you are willing to take the necessary action to make ‘big money’ happen for you – it will. It takes time. You can criticize, be skeptical and sure that ‘big money’ can’t happen for you – and it won’t. Sit down and write a financial and a sound business plan. Local Chamber of Commerce can give all the info you need to get started.

If you believe that you will succeed you’re right, if you believe that it won’t work, you’re right also.

To summarize, you have heard people’s story how they’re making a fortune on the internet and how easy it is but the reality is some stories are NOT out of this world or unrealistic but it just doesn’t happen overnight. You just
have to apply a bit of common sense into it, find what you love to do, have a game plan, stay focus and you my friend might find the right opportunity to make all your dreams come true.

Internet Marketing

Increase Traffic To Your Website

If you follow the proven ways of building your online marketing business, you can easily succeed. You will need to apply these marketing strategies consistently, be focused and dedicated to growing your business.

If you want your internet marketing business to succeed, you must have traffic to your website. More traffic means more sales. If your website does not get any traffic, then you will not succeed.

The essential strategies you can use to drive traffic to your website are as follows:

1. Writing and submitting articles. Writing and submitting articles is one of the most effective and cheap ways of driving targeted traffic to your website. Write useful articles related to your internet marketing business and distribute them online. As they get picked up by various directories and search engines, you will see an increase in traffic to your website. This is one of the cheapest ways of driving traffic to your website.

2. Build a list. Having a list is very important. If you want to earn money and be successful with your internet marketing business, you will need to have a huge list. Offer an ezine or ecourse on your website so that your visitors can subscribe to it. Or have a form on your website offering some free ebooks, so that the visitors can leave their email addresses.

3. Search engines. Your website must be optimized for search engines. Search engines can send traffic to your website. You must build your online presence by having many links to your website. You can get reciprocal links using various tools/software to automate the process. One way links can be created by submitting articles with your URL and participating in forums. As you build more links back to your website, major search engines will start sending traffic to your website.

4. Google Adwords. While starting your internet marketing business, Google Adwords are efficient at sending traffic to your website. You will however need to select your key words and bid for them effectively for this strategy to be viable for your business.

5. Participating in appropriate forums. One of the ways through which you can get targeted traffic is through participating in relevant forums helping people who are your potential customers. Your signature and URL on your posts on the forum is an effective way of increasing targeted traffic to your website which will increase your sales and boost your business’ profits.

The strategies outlined above are proven ways to increase traffic to your website.

Internet Marketing

Ways To Market Your Online Business

You have built your own website and you are looking forward to start making money on line. But the first thing you will need to have is a lot of traffic.

Advertising your online business and generating traffic to your site can be challenging and expensive, especially when you are still starting in internet marketing.

If you are on a tight budget, you will need to know about various relatively inexpensive ways of generating targeted traffic so that you get the word out about your site.

Are there any effective, easy, inexpensive ways to generate traffic? Yes, there are.

Create viral tools: Create a report or an e-book that is related to what you offer on your online business, and give it away for free. Place your website or links to your affiliate program or products in this e-book.

You can enhance this strategy by making it possible for webmasters or other affiliates to brand the report with their own URL and give it away too. You will need to have a link somewhere in the report which points back to your URL too. If this is a very useful report of good quality, it will get distributed all over the internet, and the links back to your site will increase, which is what you need to get more traffic.

Write and distribute a lot of articles: One of the best strategies to get traffic to your website is through writing and distributing articles on the internet. The internet is a huge place, and you will need to regularly write and distribute articles in order to get more links back to your website.

What subject is your online business focused on? What is it that people would like to know more about? What can you teach them? It is important that your articles provide useful and valuable information. Publishers and ezine owners appreciate quality articles with useful information, and they will publish your article if it meets this criterion. In your articles, include an author’s or resource box at the end, and invite readers to visit your website.

As your articles get distributed and reprinted online, you will get targeted traffic, and your search engine rankings is also improved, which will further help bring in more traffic

Forums and Bulletin Boards: Participating in forums and discussion board, offering help and answering questions can help increase traffic to your website. These forums are indexed by search engines, and therefore participating on them will also increase your link popularity and earn you extra traffic. Most forums allow members to add their signature and URLs and some have a free advertising section. This will give you an opportunity to promote your business and also interact with others and encourage them to visit your website.

Which are the forums and bulletin boards that relate or focus on your target audience? What are their rules and regulations regarding posts and participation? Once you know this, visit these sites on a regular basis and offer some genuine help, answer question and include your signature with your URL while doing that.

Trade Links With Other Websites: Having some links with other websites of similar topic can help increase the link popularity of your website. You will need to trade links with sites that offer similar products but are not direct competitors, that is, do not offer exactly the same product or service like yours.

Although two way links help, one way links are even more effective. You can get one way links by registering your sites several directors, participating in forums and writing articles as stated above.

Publish an ezine or offer an email course from your website: Website surfers appreciate free information and tips. By having an ezine on your website, you can keep in touch with visitors who may otherwise never return to your site. This will build the relationship with your subscribers, and they gradually become confident to do business with you.

Alternatively, you can also offer a small email course to your website visitors, which is related to what your website is about. You can structure the course so that your subscribers will come back to your site to check it out. This generates repeat visitors to your website, and eventually these subscribers will be converted to customers.

Follow these 5 strategies and drive traffic to your website.

Internet Marketing

Good Online Business Situations

Every day, a growing number of people venture into the world of online commerce, or ecommerce, in order to sell their goods and services online.  When merchants first venture into the online realm, they can get in over their heads by using solutions that are too costly, too complex, or just have way too many features than what the merchants truly need.

The good news is that there are solutions that allow the first time online ecommerce merchant the opportunity to sell their products and services with much less committment and cost on the part of the merchant.  Solutions such as Paypal offer the first time ecommerce merchant the opportunity to go into the online realm and get their feet wet without drowning.  One must follow the standard safety precautions associated with solutions such as Paypal and they can be on their way to earning an online income.

The next section will go over what you the merchant, will need to consider if you think a payment processing system like Paypal will be work for you or not.

1. Low monthly business volume on your ecommerce website

If you don’t have a lot of sales on your ecommerce site, and especially if they are low ticket items, then you may want to consider using a pay-as-you go type of merchant account system such as Paypal.   Usually these types of payment processing solutions have a higher percentage rate that they charge the merchant.  Sometimes it can be as high as 15% of the price of the item being sold by the online merchant.

Typical merchant accounts usually have a monthly charge associated with the account, whether you sell anything online or not.  They also have a lower percentage rate they charge the merchant, so for higher volumes, the merchant will end up saving money with this solution.

When deciding what type of merchant account you should get, you will want to determine the costs associated with merchant processing based on estimated monthly sales volumes.  For instance, if you expect to sell 15 items that cost $25 each on average, then determine how much a third party processor like Paypal would charge you for that, and then how much a standard merchant account processor would charge you for the month based upon the same volume.  You will find that in going through this excercise, you will discover a break-even point at which you will pay less using a standard merchant account as opposed to the third party processor such as Paypal.

2. You are new to the whole ecommerce concept

If you are new to selling your product or service online  (ecommerce), then it may make sense to use a 3rd party processor, such as Paypal to handle your online payments.  This way, you aren’t forced into any long term contracts, and can discontinue using it if your business isn’t working.  In most cases you can do this without having to continue to pay additional fees, such as a monthly service charge, to the this type of merchant account processor.  With Paypal, it is easy to start up the online processing again without any additional costs, if you choose to give your online business another try.

3. You sell your items on Ebay

Ebay is one of the largest selling platforms on the Internet today.  Ebay became so successful, they even purchased Paypal.   Ebay does accept payments through other means besides Paypal, but they set it up so that it is easier to perform your transactions through Paypal than other methods.

If you are doing a huge number of transactions through Ebay,  it may make more sense to use your own merchant processing account as you will save a lot of money.  However the average Ebay seller usually doesn’t have the volume to justify using their own online merchant account unless they are already using it for another online business.

Different needs for the ecommerce merchant require different solutions.  By no means is there a “one size fits all” type of solution.  Merchant processing solutions that work well for one online merchant, may spell disaster for another.  The best thing an online merchant can do is to determine their expected  sales volume, and their needs, and then find a solution that best serves them.  For merchants who are new to ecommerce, and don’t expect to generate a lot of volume, Paypal can be a good solution to get them started.

Advertising & Marketing

How to promote you brand and attract maximum customers?

In promoting your brand and business advertisement plays quite important role. To grab wider amount of audience it is important to advertise about your brand. In today’s time competition is increasing day by day. As per the competition you need to apply maximum strategies of advertisement.

Types of advertisement strategies

Advertisement is the best part of brand promotion. Without help of advertisement you cannot explore your brand and cannot connect with worldwide audience. There is few advertisement strategies mentioned below. Just have a look:

Television advertisement

Television is the best mode of advertisement. To promote your brand or business you must make a visual advertisement by professional add agency to telecast of various channels. Today television is quote popular and numbers of channels has launched. So if you advertise then you must get response towards your business. More and more people will get to know about your brand that is in touch with television. Orangelabel advertising understands everything.

YouTube advertisement

In today’s time internet is quite popular and YouTube becomes a biggest channel. If you are television lover and do not have time to watch television then you can see your missed shows and movies on YouTube. It has been seen that YouTube us used worldwide so you can put your brand add in between the YouTube video. With the help of this strategy wide range of worldwide audience will connect with your brand.

Have a t shirt with your logo

T shirt with logo helps in offline advertisement and promote your brand locally. If you would like to promote your brand in your local area then you must distribute t shirts having your logo. Those t shirts should also be used by your staff and team on events and official programs so that it will be visible to everyone.

These are few types of advertisement that helps in promoting your brand worldwide and attract the customers. These advertisement modes work in your business promotion very well. There are many more ways to promote your brand both offline and online. You must connect with the best and professional advertisement agency to get effective visual and still ads. These those ads will work effectively in promoting your business all around the world.

Let’s get connected to these strategies and make your brand much more powerful. Just make sure that you are serving high quality product and high quality service.


To promote your brand in your local area or around the world just get connect with the professional advertising agency and avail effective advertisement strategies.


The good mediums for the medical device marketing

The technology has made the marketing very easy and large. There are a number of ways are available which can be used for marketing. The medical devices are very important and these are required in every hospital and clinic of every city. The competition is increasing day by day in the medical device market. The companies are launching new products and they want that the people use their products. If company want that the people should use their medical device then the people should know about their products. The company should use the marketing strategy to tell people about their medical device. The company can use the following mediums for the marketing:

  • Television and media: TV and media are very good mediums for the marketing. Most of the people watch the TV and the advertisements can be very helpful; for the marketing of the medical device. Company can take the help of media when they launch the medical device.
  • Websites and social media: the company can promote their medical device on the medical websites and the social media. The social media is a very big platform for the promotions. The various websites of the hospitals and medical institutions are also very good for the medical device marketing.
  • Printed media: the newspapers and the posters are the type of the printed media. These can be very useful for the marketing of the various medical devices. The banners and posters can be placed near the hospitals and medical stores. These can aware the people about your product.
  • Sales team: the salesteam can be appointed for the medical device marketing. The sales person can visit the medical stores and the hospitals for marketing. the human can better explain the all features and the usage of your medical device.

This is the time for the latest technology. You can reach to the maximum people using the technology. The more reach can be very helpful in the marketing. Today you can’t contact to the doctors directly for the marketing of medical device. You have to make more efforts for the good marketing. You can choose from these mediums for the medical device marketing. The more usage and fewer price can be good factors.


You can reach to the maximum people using the TV, media, social sites, prints and kiosk devices. These devices can be very helpful in the marketing of any medical device. The more publicity means more success of medical devices.

Advertising & Marketing

Growing aspect of advertisement


Advertisement in today does not need any introduction to anyone. It has grown unbelievable in past years. Also it isusing as a promotional tool in today’s time. Moreover it has covered all areas of activities whether economic or non-economic. In simple words it is used to promote anyproduct in the millions of people at the same time. All is we need to understand its vast aspect.
Modes of advertisement
• Television is a tool that is use to convey any message to the large number of people at the same time. It is being considered as the most powerful tool among all other modes.
• Moreover it hashighest power to reach at every corner where physically going is not possible.
• It also pays a great contribution to the advertisement.
• This tool also covers large number of people.
• It has also importance in promotion of advertisements.
• Radio has also made a great development in many years.
• It is another powerful tool to promote those ads which are relatively has social concern.
• This is the most powerful tool these days in the world. As many people spend their most of the time with it.
• Also now it is being considered as the most popular among other tools.
• It is so fast and also conveysthe ads to millions of people.
• It has been used asan agent these days.
• In today’s time most of the people are connected with the mobile. As it is now not only use to call
• Somebody but also with the facility of internet it has changed its limits.
• Many Advertisers give ads on the apps used in mobile phones.
• It is also a good source for advertisement.
How to choose effective tool
All we need to understand is to know that what type of a product we want to promote to the people .Next is to understand that how much people we want to cover. Also what kind of people we want for the product. Moreover we must understand that which one has cost less. Also we must consider their reach ability. Get more with Orangelabel advertising.
Advertisement is the most powerful tool to promote any company’s product .It also benefits the company as well as the people.Moreover it is very important to the economic development. The success of any product or company depends on the marketing and advertisement method of the company. This can really create a big difference in the popularity of product.