If you are a blog or website owner and you want to reach more people and generate a lot of traffic, then you better start thinking about creating videos and uploading them on YouTube. If you are not doing this, and your competitors are, then they are effectively taking away your potential customers. Don’t let them.
YouTube has more than 86 million unique visitors daily, 25% of all those referrals come from Google. You must try to fill niches before your competitors do. All things being equal the customer will click on the link he or she sees first, try to make that link your own.
If you like the idea, here are some great tips to use for your video marketing campaign:
YouTube video marketing tip 1: Create and customize your YouTube channel
Channels are great, they enable you to arrange your own and other’s content in one location with a reference URL. Develop a profile for your business and your content, also back link to your website.
YouTube video marketing tip 2: customize features in your account
You should do this immediately after you sign up and start recording or uploading your video content. This will make everything easier for you.
YouTube video marketing tip 3: select your niche under account types
This will make finding out what your channel is all about easier for the users, and will help your ranking on search engine results pages.
YouTube video marketing tip 4: Generate short viral videos
Create short, to the point and interesting viral videos. These are easier to load, more fun to watch, and spread quickly all over the internet.
YouTube video marketing tip 5: Tag and categorize your videos
Using tags will help your video’s ranking when a user searches for a certain keyword. And by categorizing your videos, users know what they are all about first hand.
YouTube video marketing tip 6: Promote your YouTube videos with bulletins and emails
After you create your channel and upload your videos, start promoting them using other social media sites and email.